Jameson Waters

Creator of innovative profitable user experiences

Passionate about the intersection between art and business. Seventeen years experience leading teams in application design and development. Senior level expertise in web and application design, UI/UX, ecommerce, SEO, search merchandising, data integrations, email marketing, and creative direction.

Zones

Homepage

Art Direction • Custom Java website

zones.com

At the beginning of my tenure at Zones, the website had a dated product/promotion layout with a dark color palette. I immedately redesigned the homepage with a lighter color palette to bring it inline with ecommerce best practices. As the company moved away from a product oriented selling approach and put more emphasis on solutions & services, the design evolved. The latest iteration was completed in collaboration with an outside agency. I was the main point of contact with them becuase of my agency background.

CRM

Design • Front-end Code

Microsoft D365

As part of a migration from a legacy ordering application, Zones needed a redesign that could embed into Microsoft D365. I took all the existing functionality in the old platform, accounted for it and audited for any UX or logic improvements. I then designed a one-page order form with an emphasis on UX leveraging jQuery and we built a custom application natively within the CRM app. The end result reduced training time and user frustration, increase order accuracy and efficiency.



Zones Digital Platform

IA • Design

Data Flow

Working with an internal development group. I was called on to help lead the IA design and execution for a custom Product Information Management tool. Included in the scope of that project is a data flow manager for EDI data. Below is one screen from that application illustrating the user's ability to ingest a data file and map fields. This application also included creating schemas and running data flow jobs.



Microsites

Design • Wordpress

careers.zones.com

The recruiting department needed a new site to professionally represent the organization and optimize their recruiting efforts into the Jobvite application. We used the Jobvite API to build a custom requsition viewer and application portal. In addition, we used the Jobvite admin to re-skin the Jobvite portal with Zones branding.

ZonesConnect

Design • Custom Java website

zones.com

ZonesConnect is the My Account section where returning customers make new and repeat purchases through the zones.com portal. The site drives over $1 bn in revenue for customers like Starbucks, Nordstrom, Costco, Adidas, McDonalds and more, so the sensitivity around the project was high. We re-designed every page leveraging new web technologies like asyncronous loading, jQuery and CSS3. The site launched without any show-stopping bugs and we were able to successfully make a dramatic improvement to the portal.

Websites

Business

Design • Wordpress

armadabuild.com

Armada Design & Build, a high-end general contractor in the Bellevue area approached me to redesign their existing website and optimize it for SEO. I did a competitive analysis of other websites in the area and proposed adding a robust portfolio section to generate a 10x increase in site contenta and SEO keywords. Organic traffic is the most profitable traffic for the company and it's been increasing since site launch.

Design • Bigcommerce

armadadesigncenter.com

Armada Design Center, a materials showroom and sister company to Armada Design & Build also needed their site redone. They had potential plans to do ecommerce so I built this website on the Bigcommerce platform with a custom theme. The focus for this website is branded content so they can rank for specific manufacturers and geo-specific inquiries.

Design • Wordpress

selfloadertruck.com

John needed a simple website to represent his business online. He wanted somethign that could help him get ranked locally for his services. I leverated AI to help write the content and was able to produce a well perofrming website for a very low cost.

Design • Drupal Reskin

askdrsears.com

Askdrsears.com needed a new design for their informational site offering advice to parents. Their old look & feel was dated and they wanted something that appealed to the new mother with a friendly color palette. The site received over 1mm unique vistors a month so we recommended they stay with their current site platform for SEO reasons.

Design • Front End Development • Custom Contest CMS

rolandcreativeawards.com

Roland DGA apprached us with the opportunity to build a world-wide contest engine. We built a custom application front-end where users submitted their artwork and a custom programmed admin where the submissions could be managed. The site was translated into 15 languages and catered to over 60 countries. We completed the entire site from concept to completion in less than a month.

Art Direction • Development • Modx Revolution

putmancpa.com

Putman CPA is a top-tier accounting firm in Orange County, they needed a site that showcased not only their accounting expertise but their embracing of new technologies in the accounting industry.

Art Direction • Minor Development • Modx Revolution

haleglass.com

Hale Glass has a long history of excellent work in the commercial glass industry. They wanted a site that not only showcased their work but referenced glass inherently in the look and feel. We achieved this through a subtle texture in the header and window pane-like layout of the content areas.

Design • Development • Modx Revolution

orangecountyhandcarwash.com

Russell Fischer car wash is a regional chain of car washes in Orange County. After building them a site where users could consistently return for the latest offers, we recommended they build a relationship with Groupon which eventually led to a great increase in revenues for them.

Art Direction • Minor Development • Wordpress

windwaterrealty.com

Windwater Realty needed a new website where they could market the properties they had in their portfolio. We leveraged an existing Wordpress plugin and did extensive custom programming to build them the realty site of their dreams.

Design • Development • Wordpress

pocketfinder.com

Design • Development • Modx Revolution

dinsmoreinc.com

Design

buchan.com

Art Direction • Development • Wordpress

cheapinsurance.com

Design • Some Development • Magento

californialine.com

Design • Development • Static HTML

excavationgrading.com

Design • Modx Evolution

sunnygarcia.com

Design • Development • Modx Evolution

centralcomm.com

Design • Development • Magento

woworalcare.com

Design • Development • Static HTML

whiteinkstudio.com

Art Direction • Development • Modx Evolution

ecofertigation.com

Design • Development • Modx Evolution

socalfertility.com

Design • Development • Modx Revolution

levlad.com

Design • Development • Static HTML

greenwaysllc.com

Design • Development • Magento

spraywhite90.com

Minor Re-Design • Entire Re-build • Modx Revolution

storageoutlet.net

Art Direction • Front-end • Custom Web Application

casesystemsinc.com

Design • Development • Modx Evolution

safetysys.com

E-Commerce

Design • Development • Magento

drsearsfamilyessentials.com

Design • Development • Magento

realgoodfurniture.com

Design • Development • Magento

roscoesremedies.com

Slight Design Tweaks • Re-build into Magento

baxterofcalifornia.com

Design • Development • Magento

lagunacanyonwinery.com

Design • Development • Magento

wylandcellars.com

Medical

Design • Development • Modx Revolution

drmoy.com

Design • Development • Static HTML

alerra.net

Design • Development • Modx Evolution

soundvascular.com

Design • Development • Static HTML

nwveins.com

Minor Design Tweaks • Front-end Changes

lifebankusa.com

Design • Development • Static HTML

eurodayspainc.com

Education

Design • Development • Static HTML

karymullis.com

Design • Development • Wordpress

hamiddabashi.com

Non-Profit

Design • Wordpress Development

pfalfoundation.org

Approached by PFAL Foudation founder Firoz Lalji, we constructed a new website for a phenomial organization providing scholorships for African students to attend the London School of Economics

Design • Wordpress Development • Custom Forum Build

hub.pfalfoundation.org

In addition to the main pfalfoundation.org website, they needed an alumni network website. The purpose of the site is to provide a portal where the alumni of the program can continue to keep in touch and maintain an active network. We built the site in wordpress with a heaily customized forum plugin.

Design • Minor Development • Wordpress

qohfoundation.org

Design • Development • Wordpress

makorjerusalem.org

Design • Development • Modx Evolution

allianceforthelostboys.com

Art Direction • Minor Development • Modx Revolution

smwd.com

Print

Posters

Design

Auburn Symphony Orchestra

Logos